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For press Inquiries please contact:
Jennifer Herman
(650) 344-9499
jherman@tapatap.com

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Press Releases

Tapatap Hits 1 Million Unique Visitors to its Mobile Web Site in May

Announces Launch of New Mobile Photo Games

San Mateo, CA (June 4, 2008) Tapatap (m.tapatap.com and www.tapatap.com), the leader in social photo games for mobile phones, announced it received over one million monthly unique visitors in May to its mobile web site. Fueling this growth was Tapatap's launch of three new mobile games for its network.

* HottieGPS - A fun new way to meet people and make friends on Tapatap. View user profiles and nominate them for categories including hottest eyes, smile, and face. Use Hottie GPS to find local hotties!
* Polls - Create your own polls or vote on others' polls. Find out what others on Tapatap think!
* Quizzes - See if you know the right answer or try and stump the Tapatap community. Original content in categories including pop culture, movies, and hip hop.

Tapatap users can enter photos into their gallery for use in Tapatap games directly via their mobile phone or their PC. Tapatap recently announced integration with Photobucket API's allowing Tapatap users to access their Photobucket accounts via their mobile device and seamlessly enter their photos directly into all of Tapatap's photo games.

"Passing the million uniques milestone validates that the mobile web is a viable platform for mass market consumers," said Andy Riedel, President and CTO. "Tapatap has established itself as a direct to consumer destination site of choice and is continuing to add additional features and more games to its platform to maintain its leadership position in the mobile social games space on the mobile web."

Since launching its mobile site in December 2007, Tapatap's growth has hit:
- Over 1 million monthly unique users
- Over 300,000 monthly messages
- Over 15,000 user-generated photo games and contests
- Over $60,000 in sponsor awarded prizes

Tapatap integrates mobile gaming suite with Photobucket API

Integration allows Photobucket media to be used to create photo games for fun and prizes directly from mobile phones

San Mateo, CA (April 22, 2008) Tapatap (www.tapatap.com and m.tapatap.com), the leader in social photo games for mobile phones, announced the integration of the newly released Photobucket API into Tapatap's suite of mobile photo games. Through the integration, photos stored on Photobucket can be seamlessly entered directly into all of Tapatap's photo games directly from mobile devices.

The Photobucket API has enabled Tapatap to enhance its mobile WAP service, allowing users to access their Photobucket photos from within the m.tapatap.com mobile site.

"Tapatap is thrilled to be one of the first mobile gaming applications to integrate the Photobucket API," said Andy Riedel, President & CTO Tapatap. "Allowing Photobucket's 40 million users to have direct access to their photo galleries and easily enter photos directly into Tapatap's photo games will raise the bar for mobile photo gaming. This integration will help accelerate our vision of a Mobile 2.0 world where services work as seamlessly on mobile devices as they do on the web."

"Our mission at Photobucket has always been to give people the power to upload and share photos and videos -- whether on blogs, social networks, auction sites, or consumer devices," said Alex Welch, president, Photobucket. "The broad release of our API offers new opportunities for people to illustrate their lives and share what they create with others. We're excited to see what a community of talented developers will do to extend our photo and video platform and tap into the creativity and passion of our users."

Here's how it works:
* Login to your Tapatap profile and select a poll, quiz or photo contest.
* After clicking "Enter Photo", click on "Login To Photobucket" to securely log into your Photobucket album or click "Search Photos" to access the Photobucket public gallery.
* Browse your Photobucket album or search Photobucket public albums to find the image you want to enter; click on the one you like and click the "Add Image" button.

Coincident with the opening up of its API, Photobucket has launched an Application Gallery on its Web site where developers can showcase their products and users can find and download applications and discover devices that support the API. At the Application Gallery, Photobucket users can bookmark and share their favorite applications on their Photobucket profile, allowing other Photobucket users to try them out as well. To view the Photobucket Application Gallery, visit: http://gallery.photobucket.com.

For more information about the Photobucket API, please visit http://developer.photobucket.com.

About Photobucket
Photobucket is the Web's most popular creative hub, with nearly 40 million unique users around the world linking billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of Web sites, including Bebo, Blogger, Craigslist, eBay, Facebook, Friendster, Hi5, MySpace, Orkut, Xanga and many others. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile devices. Every day, over 7.5 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California and Denver, Colorado and is located online at http://www.photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.

(*) comScore Media Metrix, February 2008. For more information on comScore Networks, please go to http://www.comscore.com.

Tapatap Announces the Winners of the World's Largest Mobile Charity Contest

Make-A-Wish Foundation and Advocates for Children Each Win 41,625 Shares of Tapatap Stock

San Mateo, CA (April 5, 2008) Tapatap held two mobile charity contests to determine the Tapatap community's favorite charities, one local and one national charity. The two favorite charities were each awarded 41,625 shares of common private Tapatap stock for receiving the most votes. After three months of submissions and voting, two charities received the most votes. Make-a-Wish Foundation, located in Phoenix, AZ and dedicated to granting wishes to children with life-threatening illnesses, won the most votes for the National Charity Contest.

Advocates for Children, located in San Mateo County, CA and focused on supporting and mentoring abused and neglected children, won the most votes for the local Charity Contest. "We are ecstatic to announce the two charity winners, as they both make it their mission to service neglected and sick children. When we started Tapatap it was always our objective to give something back to our communities," says Isaac Babbs, CEO and Co-Founder of Tapatap. "The Tapatap community did a fantastic job using our voting platform to determine the winners."

Over the three month voting period, the National Charity contest received 44 entries and a total of 10,276 votes. The local charity contest received 13 entries and a total of 2,982 votes. Any registered 501(c)(3) nonprofit organization charity was eligible for submission, and anyone could vote for their favorite charity on their mobile phone or on the web. "Advocates for Children is celebrating the win!" says Elizabeth Nolan, Program Director of Advocates for Children in San Mateo County, CA. "In order to serve more children in our community, we rely on donations from a variety of sources. We look forward to this making a positive impact on our agency."

Bango Analytics reveals valuable benchmarking data for mobile advertisers

Click through and conversion rates provide benchmarks on which to measure success.

San Mateo, CA (April 1, 2008) Bango today published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango Analytics to measure their mobile marketing campaigns.

Data clearly shows that when the offer is closely aligned to the needs of a particular consumer profile, click-through and conversion rates increase, often doubling. Using Bango Analytics mobile site owners can determine the characteristics of those most receptive to their marketing message. This information is then used to focus marketing campaigns on the countries, networks and handsets which return the highest conversion rates.

AdEye, a mobile marketing company that uses Bluetooth technology to target ads at consumers, ran billboard ads for Sony Ericsson and selected Bango Analytics so it could analyze the responses.

"We want to understand more about who was clicking through – what network were they on, what device did used, how they responded to the offer, what they did next? Bango Analytics gives us this level of detail which is incredibly valuable to our clients." – Tommy Jensen, CEO of AdEye.

Data from Bango Analytics showed that 47% of responses came from the number three mobile operator in Denmark, Telia, while just 29% came from the largest operator, TDC. An impressive 32.9% of the users that made a Bluetooth request went to the WAP campaign site.

By looking at the Bango Analytics data, Tapatap – a mobile social game site – calculated mobile ad conversion rates and acquisition costs per member. The impressive conversion rates have confirmed Tapatap’s strategy of focusing their marketing on mobile.

"We are using Bango Analytics for a wide range of tasks – one is to audit the traffic we are getting from the various traffic networks we use. We aggregate traffic from a wide variety of sources and wanted an independent means to ensure that the traffic we receive is what we are paying for. Bango Analytics has proven to be very valuable as an independent auditing tool." - Andy Riedel, CEO of Tapatap.

The key to a successful mobile advertising campaign is buying traffic from the right mobile network as the subscriber profile of each varies – some have a younger demographic, others more professional users or more willing to try out innovative, new services.

"Our clients are interested in carrier-based targeting. One of our advertisers placed ads across our mobile social networking SMS inventory. The short text-based ads included a URL to download a branded mobile game. We used Bango Analytics to track click-throughs and compare results across the major carriers." – Derek Merrill, Chief Innovation Officer at MoVoxx, a mobile advertising agency focused exclusively on SMS marketing.

It is easy to insert tags or tracking links into the mobile site to identify traffic from advertising campaigns and search keywords. Data collected can quickly be analyzed to determine the return on investment from each campaign. Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start getting results free of charge. Try it at www.bango.com/analytics.

About Bango
Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.

Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange.

Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.comize contests include "Sweetest Kiss" to win a $200 Sephora Gift Certificate, "Searching for the Next Model" for $500 cash, and "Cutest Couple" for $100 Amazon gift certificates. Members can also compete to win daily and monthly prizes for using the service and creating their own contests. Photos can be entered into contests through either the web site at www.tapatap.com or the mobile site m.tapatap.com, allowing members to catch the perfect shot on the go.

Tapatap Launches New Global Version of Mobile Phone Game Community Site

Tapatap's Network Reaches Over 2 million Users

San Mateo, CA (March 4, 2008) — Today Tapatap, the leading provider of social mobile gaming, launched its global version of m.tapatap.com. The new service enables Tapatap members to vote, enter and win in daily and monthly photo contests via their web-enabled cell phone while meeting others in the community. Tapatap now allows members anywhere in the world on any mobile operator to seamlessly upload photos from their mobile phones, share them with the community, enter them into contests, check their current standings in real-time, and view their final results and winnings.

Since launching in June 2007, Tapatap has achieved:

-2 million users

-180,000 photo submissions

-5,000 user-generated photo games and contests

-Over $50,000 in sponsor awarded prizes

-A youth community with 16-28 year old demographic

-A split of 55% female and 45% male members

“After eight months of rapid growth, Tapatap finds that members who enter photos into contests also want to meet more people and track their progress while on the go,” said Andy Riedel, Tapatap Founder and CTO. “For the 2.0 mobile site, Tapatap focused on delivering a more entertaining mobile experience, while increasing the social community features. Tapatap's core 16-28 year old audience, relies heavily on mobile phones for socializing. The mobile phone continues to be the main communication vehicle for our target audience to meet others,” adds Mr. Riedel. “We will continue to build more exciting social photo games and features to satisfy their growing demand for more interaction.”

“The site is actually a lot of fun and seems popular with some contests having received over 100,000 votes,” said WAP Review Editor, Dennis Bournique. “Most contests are just for fun but some carry prizes ranging from $100 to a $1485 valued “Model Search America-Next National Showcase Package in the “Searching for America's Models- MALE” contest.”

Tapatap runs a wide variety of contests including user-generated contests, monthly prize contests, and sponsored contests with major brands. Some current prize contests include "Sweetest Kiss" to win a $200 Sephora Gift Certificate, "Searching for the Next Model" for $500 cash, and "Cutest Couple" for $100 Amazon gift certificates. Members can also compete to win daily and monthly prizes for using the service and creating their own contests. Photos can be entered into contests through either the web site at www.tapatap.com or the mobile site m.tapatap.com, allowing members to catch the perfect shot on the go.

Calling all Charities!

Tapatap Donating 83,250 shares of the Company's Common Stock to Two Charities thru Two Tapatap Contests

Enter and Vote for Your Favorite Charity

San Mateo, CA (December 13, 2007) — Tapatap’s executive management and board members are donating 83,250 shares of the total company’s common private stock to two charities. 41,625 shares to one local charity (located and servicing San Mateo County, Santa Clara County, or San Francisco County) and 41. 625 shares to one national charity (located in the United States). To reward the stock grant, Tapatap is holding two online contests (local and national) for charity submissions and voting at the Tapatap website (www.tapatap.com or m.tapatap.com via mobile). Any registered 501(c)(3) nonprofit organization charity is eligible for submission, and anyone can vote for their favorite charity. The contest begins today and ends March 15, 2008 at 11:59 PM PST.

“When we founded Tapatap, we set aside 83,250 shares of Tapatap’s common stock for charity.” says Isaac Babbs, CEO and Co-Founder of Tapatap. “We are happy to announce today that we are opening up two contests to determine who should receive the 83,250 shares by using our own contest voting system. We hope that the 83,250 shares will be quite valuable to the two winning charities in the future.”

“Kiva.org was founded around the concepts of entrepreneurship and empowering communities. These same themes shape Tapatap’s charity contest, in which the community selects the grant winner,” said Matt Flannery, co-founder and CEO of Kiva.org. “We are excited to participate and hope that our active lending community will spread the word to vote for Kiva.org!”

How do the contests work?

Once the contest is open, anyone can submit a charity logo to the contest. The charity must meet the requirements explained below, or they will be disqualified from the contest. Contest starts December 14, 2007 and ends March 15, 2007 at 11:59 PM PST. See http://www.tapatap.com/terms_of_service.htm for official contest rules. All Tapatap site terms and conditions apply.

Who is eligible for the local charity contest?

Any registered 501(c) 3 charity that offers 100% of their services within San Mateo County, Santa Clara County, and/or San Francisco County.

Who is eligible for the national charity contest?

Any registered 501(c) 3 charity that is located within the United States. Services can be offered anywhere in the world.

How do I enter a charity in the contests?

Go to www.tapatap.com or m.tapatap.com on your mobile phone and enter a logo jpeg of your charity in the contest under “submit photo”.

How can I promote my favorite charity?

You can create “vote for me” badges on tapatap.com for placement on social networking site (i.e. MySpace.com, Facebook.com, Friendster, blog, or web site. Your friends or community members can then click on the “vote for me” badge that will take you right to the charity entry so they can vote in the contest for your charity.

This is a cool idea, how can I promote the two contests themselves?

You can do the same way as the “vote for me” badge but this time you put a contest widget of the actually contest on your social networking site, blog , or web site. The contest widget is available on tapatap.com on the contest page under “post” button.

Charity Donation Official Contest Rules

Entry

NO PURCHASE NECESSARY. Log into www.tapatap.com and follow the directions to enter. You will need to submit a photo of your favorite charity's or nonprofit's logo. You can enter one logo each for the Local Charity Contest and the National Charity Contest. One entry per person per nonprofit organization per contest. You may not submit the same photo more than once.

Eligibility

CONTESTS ARE VOID WHERE PROHIBITED BY LAW. The charity whose logo you submit must be a registered 501(c) 3 nonprofit organization. In the case of the Local Charity contest, the charity must offer 100% of its services in San Francisco, San Mateo and/or Santa Clara County. The charities for the National Charity submissions must be located within the United States and can offer their services anywhere in the world.

Voting and Winning

The winning charity for each contest will be selected in accordance with the voting and selection methods described in more detail in the Tapatap.com Rules, available at http://www.tapatap.com/terms_of_service.htm

Duration

The Local Charity and the National Charity Contests start on December 14, 2007 and end on March 15, 2008 at 11:59 pm PST.

Prizes

The winners of the Local Charity Contest and the National Charity Contest will each be awarded 1/2% of Tapatap, Inc. common stock. Tapatap makes no representations on the current or future value of the shares. The shares will be subject to the following restrictions: (a) Tapatap is a private company and its shares are not freely tradable, (b.) Tapatap has a right of first refusal on any future transfers of the shares, (c.) the winning charity must sign Tapatap's stock restriction agreement in order to receive the shares within 15 days of receipt of a copy for their signature, (d.) no voting rights are associated with these shares.

Legal Disclaimer

CONTESTS ARE VOID WHERE PROHIBITED BY LAW. The prizes shall not include any fees, transaction costs, taxes, government fees, etc, which shall be the sole responsibility of the winners. In addition to the disclaimers contained herein, those contained at http://www.tapatap.com/terms_of_service.htm shall apply to the contests.

Tapatap and RockYou Launch Hairspray DVD Promotional Contests
Vote and Enter two photo contests 'Best HAIRSPRAY Locker' & 'Coolest Locker Across the US'

Los Angeles, CA & San Mateo, CA (December 12, 2007) — Tapatap and RockYou have launched two user-generated photo contests with New Line Cinema promoting the Hairspray DVD release. To enter or vote in these two contests, visit www.rockyou.com/hairspray.

User-generated photo contests benefit the Hairspray fans by letting them get creative and showcase their personalities in their photo entries. Others can get involved by just voting for their favorite photos. The Hairspray DVD Locker deluxe gift set gives fans a way to actively participate in the brand on multiple levels. It features a metal school locker that can be personalized and decorated with custom photos and stickers as well as an exclusive Hairspray tote bag.

The first contest “Best Hairspray DVD Locker” photo is a photo sweepstakes enabling fans that have purchased the Official Hairspray DVD Locker to decorate their locker, and submit a photo of their unique design. The entries all qualify for random drawing. Grand Prize is a Mani/Pedi Party for you and 25 of your friends, 10 runner-up prizes include $199 valued Hairspray gift packs. Contest dates are Nov. 20, 2007 to Feb. 28, 2008.

The second contest is for anyone to enter their “Coolest Locker Across the US” photo. This contest empowers any fan of Hairspray to snap a picture of their school locker and submit into the photo contest. Entry with most votes wins. The voting structure is based on a scale of 1-10.

For both contests, fans can enter their photos, then post the contest/sweepstakes to their Facebook, Hi5, MySpace, Bebo, Friendster, Orkut, or any web page supporting embed code. Fans can invite friends to vote on their photo submissions, comment, and share their entries all within the photo contest widget on their personal profile pages.

Contest Summaries:

Sweepstakes – 'Best HAIRSPRAY Locker'

Enter your Decorated Hairspray DVD Locker Nov. 20, 2007 – Feb. 28, 2008

Grand Prize – 1 Hairspray Gift Pack and Mani/Pedi Party for the winner and 25 of their friends

Runner Ups – 10 Hairspray Gift Packs.

1 entry per person

Grand Prize and Runner Ups selected by random drawing (sweepstakes) after Feb. 28, 2008.

Contest – 'Coolest Locker Across the US'

Enter your Decorated Real Life School Locker Nov. 20, 2007 – Feb. 28, 2008

Grand Prize – 1 Hairspray Gift Pack (1 winner selected each month of the contest, 3 total Grand Prize Winners)

1 entry per person, per round.

Voting is 1-10 scale

Entry with most votes wins


About RockYou

RockYou is a leading provider of applications and widgets on the web. RockYou widgets include photo slideshows, glitter text, customized Facebook applications and voicemail accessories that are simple to use and enable people to frequently refresh their online style. Founded in 2006, RockYou has over 29 million users, serving over 150 million widget views per day in more than 200 countries. RockYou applications are customized for easy integration across all social networks including Facebook, MySpace, Bebo, Friendster, Tagged and hi5. RockYou’s cost-effective, results-focused advertising platform is the largest Ad Network on Facebook and the most dynamic method for rapidly acquiring Facebook application users. New applications can reach over 100k users in 24 hours, spanning a suite of applications across multiple publishing partners. Headquartered in San Mateo, California, RockYou is funded by Sequoia Capital, Partech International and Lightspeed Venture Partners. To learn more about RockYou please visit http://rockyou.com/corp/about.php

Tapatap Launches B2B and Consumer Contest Widget
Any marketer can build and engage their community with branded Contest Widgets for their site

San Mateo, CA (November 7, 2007) — Tapatap, the world’s first mobile and web social contest community, today launched its B2B (white-label) contest widget empowering any marketer to publish a branded photo contest to their web site, mobile site, or select social networking pages such as MySpace, Facebook, MyYearbook, etc. Marketers can now create user-generated or pre-defined photo (closed to user submissions) contests for their brand or product within minutes and then publish to their site, any HTML page, MySpace page, consumer blog, etc.

“For any marketer, the Tapatap contest widget is a very powerful viral marketing platform,” said Andy Riedel, President and CTO. “The teen and Gen Y consumers want to contribute to brands and the photo contest widget enables this audience to be creative, showcase their personalities, and play for fun or prizes.”

For the launch, Tapatap has partnered with K5.com, ModernMom.com, DirtBag.com and PlayboyU.com, by providing the branded contest widget to their external sites. The contests include:


PlayboyU.com, is running a Best Halloween Costume photo contest for their community to win a Playboy U prize pack. All parameters of the contest widget were customized to meet Playboy U’s specifications including look-and-feel and community features.

”We are always looking for interactive content to add to our community features,” said Chip Ross, Director at Playboy U. “Tapatap’s photo contest widget allowed us to launch a Halloween Costume contest for our members in less than a day with minimal effort.”

Tapatap also launched its direct to consumer contest widget enabling any Tapatap member to post any contest from www.tapatap.com to their MySpace, Facebook, Hi5, Bebo, Friendster, Orkut, or any page supporting embed codes. Tapatap’s members can now create a contest—ie “Best Pic from Last Night’s Party”—post to their social networking profile, and invite friends to vote all within the member’s profile page. From the contest widget on the social networking site, users can vote, enter photos, comment, share, and win tap points, all without leaving your friend’s profile page.

“Our mission is to give consumers the power to post and share any contests where they want whether it’s their blog site, social networking profile, or any HTML web page,” said Riedel. “Our members have been ecstatic about the ability to create user generated contests, and publish on their social networking profiles. Contest widgets are the next step in the evolution of picture slides shows on profile pages.”

Visit http://www.tapatap.com to view consumer widgets on the voting page. To discuss white-label contest widget partnerships, contact Jen Herman at jherman@tapatap.com

Tapatap "Taps" Power of iPhone
Mobile and Web Based Contest Community Offers Fun Anywhere

San Mateo, CA (July 31, 2007) — Tapatap, the worlds first mobile and web social contest community is poised to be the iPhone application of choice among teen and Generation Y audiences. Available at m.tapatap.com, Tapatap combines pop culture and game show logic to create an addictive, viral contest community where members can enter, create and play photo contests for fun and prizes.

“Mobile customers are craving applications that maximize the power of the iPhone. Games, community interaction, and mobile blogging are no longer something that would be cool to do - they've become the key elements in the daily life of the teen and Gen Y consumer,” said Andy Riedel, President and CTO.

Tapatap harnesses the power of the iPhone to offer the most advanced mobile contests with a chance to win thousands of dollars in prizes every month. The iPhone compliments Tapatap by:

* Offering superior browsing capabilities and a large display for rapid voting on high-quality photos. Users can seamlessly browse through the hundreds of contests available on Tapatap and vote with simple taps on the iPhone's touch screen display.

* Providing a 2 megapixel camera and fully featured e-mail capabilities, so users can take photos on the go and instantly submit them into Tapatap contests without a PC.

* Connecting users to an integrated touch screen keyboard that allows easy creation, participation, and sharing of contests. Users can tap messages to each other, and post comments about their favorite contests.

Tapatap can be accessed from virtually any device including mobile phones, web browsers, and embedded flash widgets on popular social networking sites. Members can create contests and submit photos from both their phones and PCs, and immediately invite their friends and family to play.

“Our mission is to give consumers the power to have fun again on their cell phones,” said Riedel. “Consumers are living their lives online and products like the iPhone give us the chance to get Tapatap into the hands and hearts of mobile users.”

To celebrate the release of Tapatap on the iPhone, the company is running the “I Wanna Win an iPhone” contest. Tapppers can enter an original photo or artwork showing why they should win the new iPhone, with the most popular entry taking home an iPhone of their own. Contest ends August 15, 2007 at 11:59pm PST.

First Mobile and Web Contest Community Now Live
Tapatap Public Beta Released
Gabriel Ventures Provides $2.5M in Series A Funding to Mobile 2.0 Pioneers

San Mateo, CA (June 14, 2007) – Tapatap, the world's first mobile and web social contest community, announces its beta launch of Tapatap.com (wap.tapatap.com for mobile). Combining pop culture and game show logic, Tapatap is an addictive, viral contest community targeting the teen and Generation Y audience. Tapatap members can play photo contests for fun and daily prizes, enter photos into contests, and create their own contests all from their mobile phone or the web.

Tapatap, co-founded by serial entrepreneurs Isaac Babbs, Andy Riedel, and Ken Scott, also announces it has secured $2.5 million in Series A funding from Gabriel Venture Partners (www.gabrielvp.com). The Tapatap founding team brings expertise in delivering digital lifestyle technologies to consumers, with successful launches of direct to consumer businesses including Atlas Mobile, Sorrent (now Glu Mobile, Inc.), shockwave.com, CokeMusic.com, and Mplayer.com. The team members are veterans in the development of mobile games and online communities and also co-founded Atlas Mobile together.

"Our mission is to create social entertainment networks and online communities where you and the community are the fun. You create it, share it, and play it wherever you are across both mobile devices and the web." says Isaac Babbs.

Using its ground breaking mobile 2.0 technology, Tapatap allows its members to access the community from virtually any device including mobile phones, web browsers and embedded flash widgets. Members can create contests and submit photos from both their phones and PCs, and immediately invite their friends and family to play.

"In the first generation of mobile content, ringtones, games and graphics were the most advanced way for consumers to entertain and express themselves on their mobile phones. The next stage is all about interaction, and companies like Tapatap that deliver both content and community will get consumers hooked on their content," says Seamus McAteer, senior analyst with mobile market measurement firm M:Metrics.“According to our data, consumers are increasingly embracing user-generated content, with 19.2 percent of mobile subscribers engaging in mobile 2.0 in the month of April. This represents 12 percent growth since January this year.”

Tapatap is poised to empower marketers with a new way to engage and extend relationships with their target audience using the Tapatap social contest network. With contests surrounding movies, music, TV, news, sports and lifestyle topics, Tapatap delivers a new on-demand promotions vehicle to help identify market trends through direct audience insight. Marketers will have the ability to instantly create, launch, and manage their own mobile and web contests.

For the public launch, Tapatap has partnered with leading consumer brands to sponsor prized contests. These include Ed Hardy's "Best Tattoo Artwork" contest, Hudson Entertainment's "I Wanna Win a Wii" photo contest, Consolidated Skateboards' "Sickest Skate Photo" contest, and BenchWarmer's "Bikini Fashion Model" photo contest. Prizes are awarded to the top photo entries.

About Gabriel Venture Partners

Gabriel Venture Partners is an early-stage venture capital firm committed to fostering innovation by actively assisting entrepreneurs in technology and technology-enabled businesses. Gabriel seeks investment opportunities in capital-efficient companies that have the potential to be market leaders. Gabriel is based in Silicon Valley and has over $260 million under management. Gabriel's investment team consists of seasoned technology entrepreneurs and industry executives, each with international operating experience and strong domain expertise. http:// www.gabrielvp.com



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